marketing strategy

2016 has actually been a full-on year for digital marketing professionals, from new social purchasing to a selection of Google updates. Just what will 2017 hold for us?

The team don fortune-teller attires and also resolve down by our crystal ball to look right into the digital advertising and marketing future …

Donna, our Social Media Manager, claims live video will certainly be taking the world by storm …

In the world of social media, live video clip looks established to replace statuses and photo updates to produce a more dynamic, individual world of on the internet sharing.

2016 saw the launch of Facebook Live, a strong relocation that permits customers to stream video material specifically as it happens. Instagram transformed its lens to video, as well, and also just recently likewise turned out a real-time video clip feature in the US (though ideally this will quickly be winging its means over to us!). Let’s not fail to remember the freshly branded Break and the amazing marketing approach behind its brand-new Spectacles, a tool that enables users to take a ten second Snap with simply a touch of a switch. Once more, the focus right here is that the video is being taken online, guaranteeing that video material has to do with as updated as it’s possible to be.

We’ve seen video of significant 2016 events, such as the US political election disputes, being streamed reside on social networks, but up until now there are few instances of brand names making use of online video as component of a marketing technique. We predict a surge in this as innovative masterminds create amazing brand-new campaigns to engage eager and also quick-tempered consumers.

Live video clip allows a deeper link with the web content – the enjoyment of “live” is a concept that has had viewers glued to their TELEVISION displays for several years … as well as now desktop computer and particularly mobile phone customers will certainly have the ability to delight in fresh video clips right out of the advertising and marketing oven.

Val, our internal developer, states he sees 3 wonderful changes on the horizon

With Google’s intro of material design – level layout will take a rear seat for bold colours and lovely slopes. (Instagram’s questionable rebrand acts as superb evidence of this!)

Tradition will likewise be cast apart in 2 chief methods. With today’s innovations and also methods, we are free to damage away from typical grid systems in favour of even more expressive layouts. Overlapping columns, unbalanced layouts and also strong typography will certainly take the fore. Collaboration will certainly likewise obtain a little more intriguing with a little aid from our close friends (by which I imply, prototyping devices), assisting to streamline and also innovate our workflows.

Our Social media site Exec, Sophie, claims we’ llstill be talking about chatbots in 2017

We were chatting concerning chatbots in 2016, and also the top trend reveals no indication of slowing down.

Artificial Intelligence will allow marketing professionals to personalize and target web content even more than ever in the past. Currently, chatbots are a cool and unusual marketing scheme but in 2017 we predict an increase in organisations utilizing this system to earnestly involve with prospective customers and also use bots as a genuine method to add value for consumers.

While many organisations will certainly adhere to the steps of brand names such as Pizza Express, that ran an engaging Christmas game by means of Facebook Messenger chatbot, some businesses are anticipated usage bots to approve repayment via Carrier in the not-so-distant future. Transport for London have already begun making use of a Messenger chatbot as a consumer service network, enabling users to figure out info about their journey.

It’s another indication that the future depend on modern technology constructed for benefit. Facebook individuals will soon never need to venture outside of their app to order as well as pay for items, locate out details or engage with enjoyable competitions and campaigns with their much-loved brands. Just like the Store feature included previously this year, the surge of chatbots will certainly develop and embed Facebook as the social network we simply cannot live without.

It appears the future of bots could be fairly clearly categorised: practical crawlers, and enjoyable ones. Either means, organisations are bound to profit from implementing this cool brand-new feature in an attempt to grab some gold-dust engagement.

Jonny, our Head of Digital, claims web sites will be obtaining ‘appy next year

Websites are becoming increasingly an increasing number of like apps, blurring the lines in between applications that you have to mount on your phone or computer system as well as web sites that you just check out on need in your internet browser. With the basic pattern in the direction of more organisation moving online, we forecast 2017 will see even more qualified and also interactive internet sites with tighter assimilations between the website and also the capability of the gadgets they are being accessed with.

The adoption of even more simpler as well as budget-friendly mobile tools in 2016 such as Google Chromebooks and Kindle Fire have actually boosted the demand for applications which are developed utilizing web technology and also can just run in a web browser, no matter of the operating system. Firms like Microsoft and also Google have increasingly shifted their traditional applications “into the cloud” as well as have given a lot more web based alternatives.

With Google just recently introducing a considerable adjustment to the method they index websites, splitting their search indexes right into ‘mobile’ and ‘desktop computer’ versions, the innovation of cellphones and the increased adoption of a lot more effective gadgets, we forecast an also higher shift to concentrating on the mobile customer experience in 2017. Content Management Equipment and also various other tools are currently starting to adapt to these modifications and also we only see that becoming more prevalent next year.

As a result of this shift, internet structures like AngularJS by Google are becoming more prominent with internet programmers and also will have enhanced value in assisting to own the change towards vibrant applications on the web.

Engaging, purpose-driven web content will certainly reign supreme, claims our digital material exec, Laura

The globe of material advertising and marketing is readied to advance in a rather creative, very personal method. With our choice of layouts ever-increasing – giving us alternatives such as videos, GIFs as well as podcasts to trying out – brand names will be urged to use their cutting-edge left-brain to remain existing, fresh and also interesting. Long tale brief? There’s mosting likely to be a lot of unique voices out there.

Average interest spans remain to be incredibly reduced, further suggesting we’ll see an increase in purpose-driven content with interactive aspects – something that audiences feel incentivised to ‘play’ with, recognizing they’ll be obtaining something for their efforts. Archetype include BuzzFeed quizzes, competitors or instructional video clips – ‘exchange’ material that’s fun, shareable and also rewarding.

Your digital pitch could require some benefit 2017, states our PR Executive Johnny

The digital pitch – a trusted sidearm for any type of PR expert. As we get in 2017, any type of observant Public Relations pro fears to earn certain theirs remains extra like James Bond’s than Austin Powers’, looking at a possible upgrade.

Sharpening your pitch will be critical for the any type of significant PR person in 2017. Your message should shout the among the expanding electronic noise.

Your pitch should be concise – communicate your story in as few of those valuable words as you can. At the Gorkana Media Briefings, The Sunlight’s City editor Rhodri Phillips claimed that he only “checks out the initial 4 or five words of every e-mail”. According to Matt Hampton, “if I don’t comprehend exactly what the tale is about in three secs, it’s straight in the bin”. When taking into consideration whether to make use of a PR pitch, the creator of TBSeen states “just what does the individual gain from this?” – your content needs to target the magazine’s visitors. A fast suggestion: some claim the most effective material provides ideas to readers.

Optimising your electronic pitch also suggests growing connections, journalists value pitches from those names they identify more compared to from those they do not. This does not suggest welcoming every one round for a candlelit dinner. It does suggest constructing some rapport, possibly with a short message. As well as thanking the journalist for their support, advise them of the popularity of your previous contributions if ideal, an audacious LinkedIn connection can likewise show useful. If you’re owning sights for their publications (or they recognise your name), journalists are going to be far a lot more amenable to publishing your content.

2017 promises more competitors for positioning in publications: this is a pointer for Public Relations pros to have a compelling, concise and also personal message in their electronic pitch. There ain’t no space for complacency in this game.

Our Pay Per Click and Analytic Executive, Elaine, uses her predictive powers to check into the future of 2017 data analysis …

It is obvious that today’s digital landscape is extra affordable than ever, meaning marketing professionals should continue to think about ingenious methods of remaining one step ahead of the competitors, especially when it involves catching and engaging with their target audience.

Whilst imagination as well as art play a significant part in creating the excellent marketing strategy, 2016 has seen online marketers positioning an enhanced value on information advertising and marketing, a fad that shows no signs of slowing down in 2017. With the capability to track every site visitor, view and share, it comes as a shock that just 3% of marketers are competent in analysing this data as well as utilizing it to its complete potential. In 2017 it is predicted that even the innovative facets of a digital work are mosting likely to be driven by insights and also analytics. Sorry marketers with information paralysis, the collaboration between creativity, analytics and dimension is below to stay!

Spooky, eh?

Sounds like our team have got 2017 all figured out! With our cumulative finger on the pulse as well as the right tools and also know-how to make certain we’re always one action in advance, we’ve obtained great insights as well as ideas to show our customers in the year ahead.

Want to get an item of this magical advertising insight? Get in touch!