marketing strategy

Are Your Facebook Ads Obtaining Rejected?

Are you seeking means to stop being rejected and also get your advertisements accepted on Facebook?

There are many reasons why Facebook rejects ads put by marketers. Some factors are really apparent, but frequently it is difficult to comprehend why the advertisements obtained rejected. If you are stuck in a similar scenario, do not despair!

In this write-up we will certainly discover Ways to stop being rejected as well as obtain the Facebook ads approved!

Why Post Ads on Facebook?

The basic solution is – Facebook ads are crucial to any social networks marketing campaign.

Social media provide many possibilities for the marketing professionals to raise direct exposure as well as stand out in the direction of their brands. It likewise aids them create leads and enhance sales. Facebook remains the marketing professionals’ very first selection when it pertains to social networks marketing and also there are several reasons for this. Allow’s take a look:

  • An typical American invests practically 40 minutes each day on Facebook (for sharing as well as liking material)
  • Facebook users ‘Like’ more compared to 4.1 million blog posts, pictures, condition update every minute.
  • 1.65 billion individuals log onto Facebook on a monthly basis – Statista
  • 1.51 billion people see Facebook through their smart phones – Statista

So by leveraging the advertising possibilities on this social media system, you could get to out to a big community as well as boost your brand awareness and rise leads and sales.

Yet there are only 2 million active marketers on Facebook! This suggests a whole lot of businesses still aren’t thinking of utilizing the capacities of this social networks giant, or they lost interest because their ads got denied once again as well as again.

If you are among the second number, we will certainly assist you recognize why your Facebook advertisements obtained rejected and also exactly how you can overcome the dilemma.

Reasons Why Facebook Advertisements Get Denied and also Ways to Overcome It

Being one of the most prominent social networks system, Facebook makes every effort to provide its customers with the excellent quality, compelling and appropriate advertisements, so that they have an excellent individual encounter. So so as to get your ads accepted, make sure you follow Facebook’s marketing regulations, ALWAYS!

But oftentimes advertisements get rejected even if they were produced according to the standards, why? Allow’s us obtain into the details.

1. Improper Landing Pages

This is one of the most typical factors why ads get declined on Facebook. Facebook needs the advertisers to reveal the products (that you or your business is dealing with) clearly in the ads. The landing pages for Facebook advertisements must likewise depict the very same. If there are any disparities between the advertisement as well as the landing, consider your ad terminated!

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Facebook not just checks out the ads, however it is vigilant concerning the touchdown web pages. Therefore your landing pages must not have pop ups neither must it stop users from browsing far from it. If you don’t have a well-designed or engaging touchdown page, you could route your users towards a relevant Facebook page as well.

Take Away: Make sure the landing pages match the concept of the Facebook ads. The landing web page ought to offer a great user experience and also need to not interfere with the normal navigation.

2. Capitalizing Words

Capitalizing words that you believe are very important for the viewers could likewise obtain your advertisements denied. Making use of words in funding make the ads resemble spam and it ends up being sidetracking for the individuals. Facebook is highly concerned concerning the quality of the web site, so they won’t enable any kind of diversions that would decrease the top quality of user experience.

Take Away: Utilizing short kinds like NFL is alright, yet refrain from taking advantage of words. Pick words carefully and construct your ads in a manner that they bring in optimal attention.

3. 20% Text Rule

Even though there are several guidelines and also standards to be complied with, many marketing experts stress over the 20% message guideline. Nevertheless, there is great news for them – The 20% policy is no more appropriate to the text on Facebook advertisement photos. Facebook withdrew the ‘grid device’ as well as it has ended up being much more made complex regarding just how much message you must ranging from on your Facebook advertisements to bring in maximum attention.

Now your advertisements will now fit right into one of the four classifications:

  • Ok
  • Low
  • Medium
  • High

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Numbers, logo design message and also watermarks are counted as message on your photo, irrespective of their positioning or size. There are some exemptions (text that is not counted as message) like infographics, book covers, legal text, posters of movies, sporting activities events, music celebrations, etc.

So be very cautious concerning the type of message you make use of on your Facebook advertisement pictures, considering that also much text can get your ads rejected.

Take Away: Consider the audience you are targeting and establish just how much content your Ad image need to consist of. Avoid making use of too much text, considering that it can restrict your reach considerably.

4. Deceptive Material, Provides and/or Discounts

This simply implies if your promotion claims, get the most effective treats, it needs to talk about treats and also not ingredients or appliances that help you make the most effective desserts.
This likewise obtains bargains as well as price cuts that you provide. After arriving on the touchdown page, the users have to have the ability to locate the exact same deals as well as discount rates. In instance your landing web page discuss something completely various compared to exactly what the ads claim, you can obtain your account terminated.

Example of a Facebook ad supplying an offer:

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If we take the instance of this specific advertisement that claims providing a price cut of $10 on the very first order users location, then the landing page should allow the customers get the price cut (if they place their orders for the first time).

So it is needed that you look at every part of your ad along with your touchdown page making certain your visitors don’t get mislead or confused.

Take Away: Make sure the bargains and price cuts you claim in your ads are genuine. The touchdown pages must additionally speak about the very same offers and also discounts and aid the individuals capitalize on the claims you make.


If your advertisements are declined you will be informed with an e-mail by the Facebook team. This e-mail will likewise include the reasons the advertisement( s) obtained rejected, if you get perplexed as to why the advertisements were not accepted, you could connect with the Facebook customer care to obtain additional clarification.

However, also if the advertisements obtain rejected, you will certainly obtain a possibility making suitable adjustments and release it again. If you are not enabled to edit (which maintains happening), you will have to produce fresh advertisements all over once more. Whatever, never ever attempt to deceive the system. Numerous people have attempted with dire consequences.

Follow the policies and also keep the above factors in mind and also you can get rid of beings rejected successfully.