In the added to Xmas, twitter has actually been flooded with joyful competitors, some delving the spirit like Tesco’s pull a cracker campaign and also some a little on the soaked sprout side.

When I initially started seeing competitors on my twitter newsfeed, it was your even more typical design of “RT this message for your possibility of winning X’ – which is ideal for twitter, due to the viral nature of a RT, and the convenience of being able to get in at the click of a button.

However, I’ve started to see a new trend in twitter competitors coming to be a little a lot more sophisticated in their method, one particularly that has actually captured my attention is the Tescos #pullacracker campaign.

The principle is easy but a little more interesting compared to a simple retweet, let me explain:

Step 1: You send a tweet consisting of the hashtag #pullacracker asking your fans to reply with the exact same hashtag.

Step 2: One of your charming fans (many thanks, Gill) replies with the hashtag #pullacracker

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Step 3: Tesco will certainly then send a tweet to you both, consisting of an url to your ‘cracker’ for your chance to win a host of prizes.

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To summarise

• You engage with your followers
• You engage with Tescos
• It’s viral
• It’s fun
– You might win something (Gill won a chocolate bar – hope she shares it!)

To inject some relaxing right into your twitter competitions in 2013, please obtain in touch with the Extreme Creations team!